A real estate CRM for agencies in Dubai
Leads come in through your website and WhatsApp, but keeping track of where each one came from and what happened next is another matter. We build a real estate CRM for agencies in Dubai that follows every lead from first contact to deal, built around how your agency actually works, not a generic template.
The problem
Enquiries land in different places: a shared WhatsApp, someone's personal phone, a spreadsheet, or a form that nobody checks until the next morning. Nobody can see at a glance which channel actually brings in buyers, or which lead an agent forgot to follow up. Off the shelf CRM software is built for another market and forces your team to work around it instead of with it. What you need is custom software that fits how leads, viewings and deals move through your agency in Dubai.
What we build
- A lead portal that captures enquiries from your website and WhatsApp, each with its own number and source, so you know exactly which channel is working.
- One inbox for WhatsApp, SMS and email, so no conversation gets lost across different phones or team members.
- A customer card per lead with the full history: first contact, viewings, follow up and status, right through to the deal.
- New pages per area and per developer, so buyers searching Google actually find your listings.
- A link with the CRM or listing feed you already use, so information does not need to be typed in twice.
- A pipeline shaped around how your agency works, from first enquiry to viewing to deal, instead of a generic one that does not match your process.
Two examples from our work
One example is a Dutch real estate agent in Dubai who got clients mainly through the website and WhatsApp. The site was hardly found in Google and it was not clear where WhatsApp enquiries came from. We built 18 new pages on living, emigrating and investing, per area and per developer, put 20 new projects from the agent's own CRM on the site, and fixed the site speed. On top of that we built a lead portal: whoever reaches out on WhatsApp first leaves a name and number, the enquiry gets a number and a source, and the agent follows it up in the portal all the way to the deal. Read the full case here: See the project →.
A second example is a placement agency with a flexible team and a lot of customer contact by phone and chat, where everything used to run through separate channels and spreadsheets. We built a custom CRM with one inbox for WhatsApp, SMS, Telegram and email, with a card and full history per customer, so the whole team works from the same information, wherever they are. Read the full case here: See the project →.
How we work
We start with a no obligation intro call about how your leads and deals move today. Within a few working days you get one concrete proposal with a fixed price and a timeline, so there are no surprises later. Building usually takes a few weeks, and you see a working version along the way and give feedback before anything goes live. Once it is live we keep it secure and up to date, and you can cancel monthly. You get the source code and the rights to it, so you are never locked in. If we handle personal data of leads or clients, we sign a data processing agreement as standard, and every launch goes through a fixed check for backups, security, privacy and monitoring. You talk directly to the people who build, without layers or a ticket system.
Fixed price up front
After the intro call you get a proposal with a fixed price, so you know exactly where you stand before we start building. Not sure yet what your agency actually needs? Use the calculator to see roughly how much time your current manual work costs each year, as a starting point for that conversation.
Curious what a real estate CRM built for your agency in Dubai would look like? Tell us how your leads and deals run today, and we will show you what can change.
Or see everything we build on the homepage.
Frequently asked questions
Do we have to give up our current CRM or spreadsheet in one go?
No. Many agencies start with one piece, such as lead capture from the website and WhatsApp with a source per enquiry, and build out from there. You keep working the way you are used to while the system grows with you, instead of forcing a full switch on day one.
How fast can a real estate CRM be ready?
That depends on what you need. A single integration, like WhatsApp leads landing straight in a portal, is often ready within a couple of weeks. A fuller CRM with a portal for agents typically takes a few weeks longer. The proposal after the intro call includes a fixed timeline for your situation.
Can it link to the property listings or CRM we already use?
Your systems can be connected so information does not need to be typed in twice, as we did with the real estate agent case above, where listings from the agent's own CRM were pulled onto the website. Tell us what you currently use in the intro call and we will look at what is possible.
Is our lead and client data handled safely?
Yes. When we work with personal data, we sign a data processing agreement as standard, and every launch goes through a fixed check that covers backups, security and privacy. You stay in control of the data and it is not shared with third parties.
What does it cost?
That depends on what you need. After the intro call you get a proposal with a fixed price, so you know exactly where you stand up front. The intro call itself is free of obligation.
Do I need to understand the technical side?
No. You explain how your agency works and where leads and time currently get lost, and we translate that into software. You test a working version along the way, not a technical document, and you give feedback before anything goes live.